Sustainable Items: Top Hits Among Indian Youth
1.Copper Water Flask
Although using copper vessels for storing water and cooking food is not new to Indians, our ancestors have reaped its benefits since ancient times. Due to the growing tendency of revisiting our traditional culture among young Indians, copper cookware and water containers have made a comeback in recent times. Most popular among them is the copper water bottle or flask, which not only has many health benefits like reducing chance of cancer by providing essential antioxidants, fighting anemia, preventing infections and improving metabolism, it also serves as a fabulous-looking choice in loads of plastic bottles all around us. The average 1 liter copper water bottle is in the range of INR 499-999 which is a good one-time investment for health and environment conscious youngsters.
2. Neem Hair Comb ( Affordable Price)
Indian Hair is quite popular on a global level for wig-making due to its quality, in fact the total value of hair exported from India in 2022-23 stood at 169.23 million US dollars . Taking care of own hair is an essential part of personal grooming among women and men in the country traditionally, still with the modern lifestyle full of pollution, use of multiple hair products at once, lots of styling products which cause heat damage have made common youth try to find simple solutions for their hair game. One of the items which has become increasingly popular is the use of wooden hair combs made of neem which is organic and helps to soothe scalp by reducing dandruff and itchiness, improves blood circulation and prevents unnecessary hair breakage. The cost of this eco-friendly product is less, INR 70-250 at most, which is quite an affordable price for most Indians.
3. Eco-friendly Reusable Jute Bags
Jute bags are definitely a sensation among the millennials and Gen Z of India. Traditionally, Jute has been used as a fabric for sacks very commonly in this part of the world. Not only are the bags made of Jute- bio-degradable and reusable , they also have a reputation of being highly durable and long-lasting in comparison to the plastic bags which tear easily and have a destructive effect on the environment around us. As per the latest data, India’s Jute Bags Market has completed a total valuation of USD 286.48 million in 2023. There is a wide variety of jute bags available in the Indian marketplace to use as shopping bags, purses, lunch bags, water bottle holders etc. The aesthetic appeal of this product is on point which makes it a rage among the stylish youth of modern times.
4. Tetra Packs
The carbon footprint of tetra packs is low in comparison to the plastic materials otherwise used for products like milk, ghee, buttermilk, fruit juice etc. Young people are increasingly switching to the tetra packaging as its not only easy to hold and transport from one place to another, it is mainly based on the use of cardboard which is bio-degradable and harms the precious nature around us to a lesser degree. Today, products worth less than INR 10 also have tetra packs, which is quite amazing. Today, tetra packaging is available for products like alcohol too and it is definitely a sustainable and in-budget choice for people who care about our planet.
5. EVs – Electronic Vehicles
With 55% of total sales of electric vehicles in India related to two-wheelers, which is the most preferred mode of transport for the fast-paced life of Indian youngsters, EVs are trending in recent years. Due to the demand from the middle-class segment of the Indian population, sales for electric vehicles are expected to cross 1 crore unit per year by 2030.
Electric two-wheelers are experiencing a surge in popularity among Indian consumers, particularly the younger generation. This trend is driven by several compelling factors that make electric two-wheelers an attractive choice. Here are some key reasons behind their growing appeal:
Affordability
One of the primary reasons electric two-wheelers are gaining traction is their affordability. These vehicles are generally more budget-friendly than their petrol-powered counterparts. For the younger generation, often balancing limited financial resources with the desire for personal mobility, the cost-effectiveness of electric two-wheelers is a significant draw. The lower initial purchase price, combined with reduced operating and maintenance costs, makes these vehicles an economically viable option for students and young professionals alike.
Innovation
The allure of innovation also plays a crucial role in the rising popularity of electric two-wheelers. These vehicles often come equipped with modern designs and advanced technological features that resonate with tech-savvy youth. From sleek, futuristic aesthetics to smart connectivity options, electric two-wheelers offer a blend of style and functionality. Features such as digital dashboards, GPS tracking, and app-based controls add a layer of excitement and convenience that appeals to the younger demographic, who are eager to embrace the latest advancements in technology.
Sustainability
As environmental awareness continues to grow, many young riders are increasingly drawn to the sustainability aspect of electric two-wheelers. This generation is more conscious of their environmental impact and is motivated to make choices that contribute to a greener future. Electric two-wheelers, which produce zero emissions, align perfectly with this eco-friendly mindset. By opting for electric vehicles, young consumers can significantly reduce their carbon footprint, supporting broader efforts to combat climate change and promote environmental stewardship.
Urban Mobility
Electric scooters and bikes are particularly well-suited for urban commuting, which is another factor driving their popularity. In cities plagued by traffic congestion and pollution, electric two-wheelers offer a practical solution for short-distance travel. Their compact size allows for easier navigation through crowded streets, and their quiet operation reduces noise pollution. Additionally, the ability to charge these vehicles at home or at conveniently located charging stations adds to their appeal for city dwellers. For the younger generation, who often prioritize convenience and efficiency, electric two-wheelers provide a hassle-free mode of transportation that addresses the challenges of urban living.
Broader Implications
The adoption of electric two-wheelers extends beyond individual preferences and highlights a broader shift toward cleaner and greener mobility options. This trend reflects a growing recognition of the need to transition away from fossil fuels and reduce greenhouse gas emissions. Government policies and incentives, such as subsidies for electric vehicle purchases and investments in charging infrastructure, are also playing a significant role in promoting the adoption of electric two-wheelers. These measures aim to accelerate the shift towards sustainable transportation, aligning with global efforts to mitigate the impacts of climate change.
Economic Considerations
The economic benefits of electric two-wheelers are not limited to their affordability. The operational costs of these vehicles are significantly lower than those of petrol-powered ones. Electric vehicles typically have fewer moving parts, which translates to lower maintenance and repair costs. Additionally, the cost of electricity for charging is much lower compared to the price of petrol. For young consumers who are mindful of their expenses, the long-term savings associated with electric two-wheelers are an attractive incentive.
Technological Advancements
The rapid advancements in battery technology are also contributing to the increasing popularity of electric two-wheelers. Improvements in battery capacity and efficiency have led to longer ranges and shorter charging times, addressing some of the initial concerns about the practicality of electric vehicles. As battery technology continues to evolve, electric two-wheelers are becoming more competitive with traditional petrol vehicles in terms of performance and reliability. This technological progress is crucial in enhancing the overall user experience and boosting consumer confidence in electric vehicles.
Cultural Shift
There is also a cultural shift underway, with younger generations increasingly valuing sustainability and technological innovation. This demographic is more likely to adopt new technologies and support initiatives that promote environmental conservation. The preference for electric two-wheelers among young consumers is a reflection of these values. By choosing electric vehicles, they are not only making a personal statement about their commitment to sustainability but also influencing broader societal trends towards greener practices.
Conclusion
Living in a sustainable manner must come at an affordable price for Indians as we are still not at par with the western nations when per capita income is considered. Indian culture and way of living naturally promotes a healthy lifestyle with low ecological impact and our youth is not only finding new ways to connect with the ancient wisdom of people who lived with nature in harmony, but also supporting innovative sustainable solutions for our modern problems.
